Service 05 — Paid Media
Paid ads run for profit.
Tayr Digital manages Google Ads, Meta, TikTok and LinkedIn campaigns like a trading desk: tight targeting, sharp creative, landing pages engineered to convert — and honest reporting on what every dollar earns.
Overview
A paid media partner, not a spend manager
Most agencies optimize for activity — more campaigns, more dashboards, more noise. We optimize for the only metric that matters: profitable growth. Here's how.
What PPC management actually is
Pay-per-click advertising puts your offer in front of people at the exact moment they show intent — searching "buy running shoes online" on Google, scrolling Instagram, or watching a YouTube review. But clicks are the easy part. Real PPC management is everything around the click: the account structure that gives machine-learning algorithms clean data, the keyword and audience strategy that keeps you out of auctions you can't win, the ad creative that earns the click, and the landing page that turns the click into revenue. When any of those links breaks, you get the classic outcome: rising spend, flat sales, and a report full of vanity metrics.
We manage the full stack. Google Ads across Search, Performance Max, Shopping, Display and YouTube; Meta and Instagram ads for prospecting and retargeting; TikTok ads for short-form discovery; LinkedIn ads for B2B pipelines. Each platform has its own auction dynamics and creative grammar, and we run them as one coordinated budget rather than siloed experiments — so spend flows toward whatever converts best this week, not whatever was planned last quarter.
Who PPC is for
Paid ads are the right channel when you have a proven offer, a working website, and the margins to buy growth. E-commerce brands with repeat-purchase products, local services with high job values, B2B companies with clear sales handoffs, and startups that need traction before organic channels mature — these are the businesses where PPC pays for itself fastest. It's the wrong channel when your landing page doesn't convert, your tracking doesn't work, or your budget is too thin to generate statistically meaningful data. We'll tell you which situation you're in during the audit, before you spend a cent with us.
How Tayr Digital approaches it differently
Three things separate our approach. First, tracking before traffic. We won't launch a campaign until conversion tracking is verified end-to-end — Google Tag Manager, GA4 events, enhanced conversions, and server-side tracking where it matters — because bidding algorithms are only as smart as the data you feed them. Second, creative as a growth lever. Most agencies recycle the same three ads for a year. We run structured creative testing — hooks, angles, formats, UGC-style video — with a weekly cadence of new variants, because creative is the single biggest lever on paid social performance. Third, budget stewardship. We treat your ad spend like our own money: negative keyword hygiene, search-term reviews, placement exclusions, and a standing rule that underperformers get paused and winners get scaled. You'll see exactly what changed and why, every month.
What's included
Everything your ad account needs to be profitable
One retainer, no à-la-carte surprises. Every engagement includes the full operating system below.
- Paid account auditForensic review of existing Google/Meta accounts — wasted spend, tracking gaps and structural issues, with a prioritized fix list.
- Conversion tracking setupGA4, Google Tag Manager, enhanced conversions and server-side tracking verified before a single dollar is spent.
- Keyword & audience researchSearch intent mapping, competitor auction analysis and audience segmentation across every platform we run.
- Google Ads buildsSearch, Performance Max, Shopping and YouTube campaigns with clean, scalable account structure and tight match-type control.
- Meta, TikTok & LinkedIn adsFull-funnel paid social: prospecting, retargeting and lookalike campaigns with platform-native creative.
- Ad copy & creative productionHeadlines, hooks, scripts and design for image, carousel and short-form video ads — refreshed on a weekly testing cadence.
- Landing page CROWe build or rebuild the pages your ads land on, then A/B test headlines, forms and offers to lift conversion rate.
- Bid & budget managementWeekly optimization: search-term reviews, negative keywords, audience pruning and budget reallocation toward winners.
- Live performance dashboardAlways-on reporting on spend, revenue, ROAS and cost per acquisition — plus a monthly walkthrough of what we changed and why.
- Quarterly growth roadmapEvery 90 days we reset targets, plan new tests and reallocate budget to the channels with the best marginal return.
How we work
From audit to scale in five steps
- Discovery & paid account auditWe learn your margins, funnel and sales process, then audit your existing accounts (or research the opportunity from scratch) and tell you honestly whether paid ads will pay back.
- Tracking foundationGA4, Tag Manager and conversion events are implemented and verified — including purchase values and lead quality signals — so bidding algorithms optimize on revenue, not clicks.
- Build & launchCampaigns go live with clean structure: segmented ad groups, matched creative and landing pages, conservative budgets and clear success thresholds.
- Creative & offer testingWe test ad angles, hooks, formats and landing page variants in structured weekly cycles, killing losers fast and scaling winners.
- Optimize & scaleBudgets shift to the best marginal ROAS across platforms. We expand into new placements and audiences only when the core engine is profitable and stable.
Why Tayr Digital
Stewards of your spend, allergic to vanity metrics
We report on revenue and profit, pause what doesn't work without being asked, and build everything inside accounts you own. Our incentives are aligned with yours: if your ads don't pay, we don't keep the business.
- You own everythingCampaigns run in your accounts, with full access. You keep the data, audiences and history forever.
- No lock-in contractsMonth-to-month after an initial 90-day runway — we earn the renewal with performance, not paperwork.
- Creative in-houseCopy, design and short-form video are produced by our team, not outsourced to a freelancer queue.
FAQ
PPC questions, answered straight
What is the minimum ad budget to work with you?+
Most clients start with at least $1,500–$2,000/month in ad spend, which gives the platforms enough data to optimize against. If your budget is smaller, we'll tell you honestly whether paid ads are the right channel yet — sometimes fixing conversion rate or investing in SEO delivers a better return first, and we'd rather say that than spend your money poorly.
How fast will we see results?+
Traffic starts within days of launch, and you'll see meaningful performance signals within 2–4 weeks as the algorithms learn. Most accounts reach stable, predictable performance in 60–90 days of structured testing and budget reallocation. Be wary of anyone who promises specific ROAS in week one — the data doesn't exist yet.
Who owns the ad accounts?+
You do. We build or rebuild campaigns inside your own Google Ads and Meta accounts, and you hold full admin access at all times. If you ever leave, you keep the account history, conversion data and audiences — nothing is held hostage.
How do you report ROAS?+
Every engagement includes a live dashboard plus a monthly report covering spend, revenue, ROAS, cost per acquisition and conversion rate — alongside what we changed and why. We lead with profit-driving metrics, not impressions or clicks, and we'll flag honestly when a channel isn't pulling its weight.
Do you write the ad creative, or do we?+
We do. Ad copy, headlines, hooks and creative direction are all part of the service, and we produce image, carousel and short-form video assets in-house. You approve everything before it goes live, and we test new variants on a weekly cadence so creative never goes stale.
Can you fix our existing campaigns instead of starting over?+
Yes — most engagements begin with a paid account audit. We diagnose wasted spend, broken tracking and structural problems, then either restructure inside your existing account or rebuild cleanly, whichever gets you to profit faster. A rebuild is only recommended when the old structure is actively poisoning the data.
Keep exploring
Pairs well with paid ads
Search Engine Optimization
Compound your paid wins with organic rankings that keep converting after the budget pauses.
Explore → 12Analytics & CRO
Lift landing page conversion rates so every click you buy works harder.
Explore → 06Social Media Marketing
Build the organic presence and creative pipeline that makes paid social dramatically cheaper.
Explore →Start spending smarter
Your ad budget should come back with interest.
Tell us your goals and current spend. We'll audit your accounts for free and show you exactly where the profit is leaking.